Global businesses spent an estimated $614 billion on establishing or strengthening brand assets in 2019. While this sounds like a staggering amount, the influence brands have on corporate performance more than makes up for this cost. Strong brand equity is largely intangible, but its advantages are not. A well-managed brand does more than create awareness and build trust — it adds to a business’s bottom line. In fact, up to a quarter of a company’s market value can be directly related to its reputation. Global brand management is built around the idea of creating a single global strategy that can be replicated across local markets. Companies with international presence have long discussed whether to localize or adapt strategies, but global brand management stretches far beyond the “glocalization” debate. strategies, but global brand management stretches far beyond the “glocalization” debate. This whitepaper explores 4 effective brand management techniques to help modern global brand managers navigate the always-on, hyper-connected digital realm.   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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“Considered taking a leap into social commerce? Businesses have always turned to social media to market to their audiences. However, with the continued rise in social media consumption and platform changes, businesses can now expect frictionless social sales as well. This emerging possibility is known as social commerce. In this guide, we unpack everything you need to know about social commerce as well as the importance of product reviews tracking to enable a successful social commerce strategy. Learn the following: • What is social commerce? • Social media and e-commerce platforms dominating the • social commerce landscape Social commerce marketing strategies • A case study on successful product reviews tracking Download the Comprehensive Guide to Social Commerce to gain a better understanding of this buzzworthy new channel to further your brand and your business.”   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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With over 4 billion social media users worldwide, every minute 350,000 tweets are sent, 4,100 clicks on sponsored Instagram posts, 21 million snaps created and 694,000 videos viewed on TikTok. This makes social media a goldmine, full of data that can be turned into intelligence to inform growth decision-making. It’s transforming the way organisations operate, especially when it comes to communication and how they go about gathering consumer and competitive insights. Produced in partnership with The Social Intelligence Lab, in this playbook we explore how you can optimise, grow and manage your brand on social to ultimately drive growth. Key topics included are The Holy Grail: • Optimise your Digital Customer Experience • Growth with Influencer Marketing • Managing Your Brand on a Global Scale • Increase your Social ROI with Consumer Insights • Race to 1st Place with Competitive Intelligence If you’re struggling to understand how to utilise social media to fuel company growth this playbook is a must-read. Download your copy now and start leveraging social to impact bottom line business KPIs.   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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