These days, consumers and business buyers prefer to choose their own adventure. Instead of waiting to be led by a salesperson, 87% of buyers want to self-serve part or all of their buying journey, according to TrustRadius. Personalized, content-powered experiences are doing the work of sales reps—and they’re doing it well. According to research by Twilio Segment, 60% of consumers say they will likely become repeat buyers after a personalized digital shopping experience with a retailer. Getting the customer experience right matters. Companies that excel at personalization increase related revenues by 40% over more mediocre efforts, research by McKinsey & Company shows. But delivering great personalized experiences requires producing high volumes of digital assets at speed and at scale. Content velocity measures how much content a brand puts out in a defined time period. It’s a metric that can help you assess the efficiency of your content efforts and identify opportunities to improve the entire process, from first draft to final deployment. Answer six questions to discover your current content velocity— and how you can create more and better content with less cost and hassle.   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: • Mistake 1: Unclear subject lines • Mistake 2: Poor email list hygiene • Mistake 3: Failure to measure email inboxing • Mistake 4: No engagement segmentation • Mistake 5: No re-engagement strategy • Mistake 6: Using image-based CTA buttons • Mistake 7: No mobile optimization • Mistake 8: Bad testing decisions View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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In an all-digital, remote, and hybrid world, the companies who can make work happen faster, more efficiently, and with less friction will ultimately win. In this eBook, you’ll learn that by making the e-signature capabilities that businesses rely on work right inside the Microsoft application employees are familiar with, organizations aren’t just getting more done – they’re doing it more efficiently and delivering a better experience in the process.   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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This 3-page solution brief provides an overview of Adobe Sign benefits for various organizations, including sales, legal, HR, marketing, procurement and more. In more detail, the paper discusses capabilities and benefits for IT, operations, and teams.   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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The year 2020 brought forth obstacles for businesses that most professionals (or anyone, for that matter) could never have predicted —and those challenges are in addition to an increasingly competitive marketplace that has already posed separate challenges to adapt and adjust to. But in the wake of COVID-19, the one goal that remains a constant for every business is creating exceptional customer experiences. It’s important to note, however, that in addition to creating solutions for customers’ general needs, businesses must also consider their customers’ latest challenges as well. For marketers, being able to provide the right experiences to meet them where they are comes down to agility and adaptability — and more specifically, marketing automation. In this checklist, you’ll learn the five ways marketing automation can help you deliver the customer experiences your buyers need — all while supporting sales — as business fundamentals evolve in real time.   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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If you want to ensure you’re maximizing the investments you’re making in your organization, understanding the total cost of ownership for your commerce platform is essential. Download our eBook, Everything You Need to Know About TCO for Adobe Commerce, and learn: • Why you need to know about the total cost of ownership (TCO) • How to calculate the cost of ownership for implementing an ecommerce platform • Four reasons that keeping Adobe Commerce drives down TCO • Why early adopters take the lead Fill out the form to view the ebook.   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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The future of government documents in a hybrid world. Public service has changed. Government and public sector organizations are no longer immune to workplace disruption. They need to move faster than ever to support the mission, address customer expectations, and maintain compliance through innovative solutions. Many have made necessary changes-but the need to evolve how things get done and with what technologies continues to accelerate. Government must keep up. Take for instance the 21st Century Integrated Digital Experience Act (IDEA) of 2018. It’s been in effect for several years, yet according to Dave Nyczepir in his Fedscoop article, its implementation has been “inconsistent, creating uneven access to the federal government’s essential information and services.”   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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Every experience you create, from content marketing to paid search, should be part of a strategy that moves you closer to your digital marketing goals. In today’s fast-paced, digital-first economy, it’s essential to have an online presence. Marketing on multiple digital channels with diverse content allows you to give consumers more opportunities to connect with your brand. It helps you create personal, truly relevant experiences that meet customers wherever they are in the moment—increasing your chances of engagement. But you need to be intentional about how you do it. Simply having an email strategy, a LinkedIn page, or good SEO isn’t enough. If you want to stay relevant, you need a robust digital strategy—one that helps you create and distribute the right message, to the right people, through the right channels, at the right time. This hands-on guide provides specific actions to walk you through the process of creating that strategy—or strengthening the one you already have.   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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What’s in the guide? • What is marketing automation? Gain a deeper understanding of what marketing automation is and how marketing departments are using marketing automation tools to enable modern business processes, spending less time executing tasks and more time on marketing strategy and planning. • How marketing automation differs from email marketing and customer relationship management (CRM) tools In this guide, you’ll get a better understanding of the processes that marketing automation can replace and the marketing solutions that it complements. Find out how marketing automation compares and relates to other technologies and processes, including CRM, email marketing, inbound marketing, social media marketing, content marketing, event marketing, and marketing attribution. • Common features Marketing automation platforms cover a wide variety of key marketing functions. In this guide, we provide details on some of the features you might see, including email marketing, digital marketing, lead management and nurturing, lead generation, social media marketing, digital advertising, analytics, and resource management. • Building a business case • The numbers don’t lie—marketing automation has a strong return on investment (ROI). Get tips for building a business case for marketing automation, and learn how to get buy-in from your extended marketing team, CMO, and …

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Achieving one-to-one experiences at scale has long been the customer experience ideal. But it’s also been out of reach for all but the most sophisticated companies. That’s no longer the case. There’s no reason for legacy systems and data silos to keep holding your organization back. The 25 percent of financial services companies leading in customer-first omnichannel experiences all have one thing in common—the right technology. And now, this technology is available as a single application that can connect all the dots of the customer journey— from creating unified customer profiles based on real-time interactions to intelligently selecting content and delivering it everywhere your customers go. Companies that are ready to invest in providing relevant, timely, and consistent experiences will finally be able to obtain the North Star of CX. They’ll be able to create experiences filled with emotion, ease, and efficiency. And in turn, these companies will be rewarded with loyalty that keeps customers buying more and recommending the brand to their friends and families.   View More If your Download does not start Automatically, Click Download Whitepaper Download Whitepaper

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