Assess and accelerate your content velocity

These days, consumers and business buyers prefer to choose their own adventure. Instead of waiting to be led by a salesperson, 87% of buyers want to self-serve part or all of their buying journey, according to TrustRadius. Personalized, content-powered experiences are doing the work of sales reps—and they’re doing it well. According to research by Twilio Segment, 60% of consumers say they will likely become repeat buyers after a personalized digital shopping experience with a retailer. Getting the customer experience right matters. Companies that excel at personalization increase related revenues by 40% over more mediocre efforts, research by McKinsey & Company shows. But delivering great personalized experiences requires producing high volumes of digital assets at speed and at scale. Content velocity measures how much content a brand puts out in a defined time period. It’s a metric that can help you assess the efficiency of your content efforts and identify opportunities to improve the entire process, from first draft to final deployment. Answer six questions to discover your current content velocity— and how you can create more and better content with less cost and hassle.