3 Key Market Trends Transforming B2B Pricing & Sales

Seismic shifts with permanent consequences for sales and pricing strategies and execution The near-shutdown of the global economy, the policies preventing travel, public health rules like social distancing, etc. have had a profound – and lasting – impact on how B2B companies go to market: how they market, sell, and engage in commerce. In this eBook, we take a look at recent and highly relevant research that highlights three key trends transforming B2B pricing and sales: the dominance of omnichannel selling and buying in B2B, the rising importance of what’s known as Customer Experience (CX) in B2B, and the opportunity of establishing a “commercial intelligence” capability to support your sales & marketing efforts.