SPRINT IN THE RIGHT DIRECTION: How CXM Drives Year-Round Growth in the Tech Industry

Those in the tech industry are no stranger to competition. But the heavy pressure that comes with such a fast-paced environment can stifle innovation and cause decision-makers to use assumptions (not customer intelligence) to make their next move. With global juggernauts and disruptive innovators competing for customer attention, the battle for market share never slows down—which means you can’t either. In order to attract and retain customers, you need to be ready to give them exactly what they want when they want it. It means you need to stop relying on what you think customers are looking for and start finding what it is they actually want. Customer experience management (CXM) helps companies do just that. CXM solutions offer real-time, rapid insights into customer sentiment, helping you keep up in an industry that waits for no one. IN THIS EBOOK YOU WILL LEARN HOW TO: Adapt B2C strategies for a B2B world Capture the voice of the customer to create better products Get a 360-degree view of the customer journey Build customer trust with stronger security measures Accelerate innovation to keep pace in evolving markets Create a better customer experience at every touchpoint.