Close the Gap Between Digital Identity Management and Great Customer Experiences

To provide excellent CX, companies must have the best Digital Identity Management possible to control and support the customer journey across digital channels. Without a personalized experience, customers leave, costing companies millions of dollars in revenue. In the wake of new privacy regulations in the U.S. and Europe, Digital Identity Management faces a new complication—the loss of third-party cookies. Celebrus and Teradata have partnered to provide an elegant solution to this problem in Teradata Vantage, allowing companies to own the data they use and complying with privacy laws, while also providing a robust data analytics platform that accesses and makes decisions in near real-time.