How to Leverage Customer Data for a Strategic Competitive Advantage

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To capture market share in today’s crowded information landscape, you need a data model that gives deeper insight into your customers’ lives, so you can develop products and messages that are meaningful to them. Here are four initial steps to help you craft a customer strategy based on insights from customer data. Consolidate your data storage Prioritize compliance Prioritize compliance Look beyond demographics Launch personalized marketing campaigns

 

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