Whitepaper – Why Visual Analytics?

Discover the unexpected; it’s all about the journey. Sounds like the beginning of a travel brochure, right? Well, it fits because visual analytics helps you navigate a world full of data.

When you are trying to make sense out of your data, where do you begin? Two popular approaches to visual data analysis include data visualization and visual analytics. Each plays an important role in data exploration. You don’t have to choose one or the other— they both help you to see and understand your data.

Data exploration usually starts with a question. But the answer to that question doesn’t need to be the end of the journey.

In this article:

• Asking “what” and “why”
• The power of asking why
• What visual analytics can do for you