Akamai builds trust in its CRM by cleaning data 300x faster

At one point, the Akamai team was cleaning up duplicates at a rate of 200-300 accounts per month. Now, the team has been able to increase its speed and efficiency – averaging 20,000 accounts cleaned up per week, which opened up valuable employee time to focus on other priorities. Now, the team can easily modify data as well as quickly import, update, upsert, export, delete, and undelete records. Akamai also accelerated its certification process, increasing the amount of clean accounts in Salesforce from 60% to 90%. Additionally, due to increased trust in the data, the team has been able to put more focus and energy into growing sales.